While at the RSA In London a few Weeks ago, i found myself talking to an ex-NTU Graduate. He said he now worked for a design agency in London and was interested in a typeface i had just recently created. It was my First typeface and was something i was proud of- but equally aware of its flaws and shortcomings. He then proceeded to inform me of a few ‘Type Foundries’ that might be:
A. Interested in the Typeface
B. Offer Interesting Typeface’s of their own.
I was thrilled to hear that there were foundries out there that hired full-time designers and was quick to look into it. I found a listing for Colophon Foundry, a Type Foundry in London and PlayType in Copenhagen. He also informed me of Type 34 a Foundry that created one of my – now favourite typefaces ‘Ginger’ which was based on the graphic work of Paul Renner and Herb Lubalin. This also caused me to crate my second typeface named ‘Glacier’.
F37 Particularly Interested me, the design of the Typeface ‘Ginger’ is fantastic, its one of my favourite typefaces currently. And the type Specimen book was a great piece of editorial design too. This is F37s description of Ginger:
F37 Ginger started out life as a pure Swiss modernist font, but as time went by, we just couldn’t suppress the urge to give it an original and unorthodox geometric twist. We found ourselves repeatedly returning to the work of two legendary typographers throughout F37 Ginger’s drawing process, namely Paul Renner and Herb Lubalin. Their early letterforms have been a constant source of inspiration.It was the alternatives in Renner’s Futura font and Lubalin’s Avant Garde Gothic, in particular, that paved the way for F37 Ginger’s signature geometric shapes, and unusual near circular, counters. This makes it an ideal font for logos, headlines and body copy.